BUSINESS DEEP ANALYSIS The purpose of this case study report is to analyse the business environment of British Airways within the United Kingdom and globally. The report will consider the internal, micro, and macro environmental factors that have affected British Airways' operations in recent years. The report will also make recommendations on how British Airways can improve its operations and benefit from the UK government tourism recovery plan. Internal Business Environment The internal business environment of British Airways is made up of the factors that the company can control, such as its resources, capabilities, and culture. British Airways is a large and complex organization with a global reach. It has a strong brand and a loyal customer base. The company also has a well-trained workforce and a state-of-the-art fleet of aircraft. However, British Airways has also faced some challenges in recent years. The company has been hit by rising fuel costs and increased competition ...